This was a kinect motion game to promote Puma’s marketing campaign “Pumagility”. The Pumagility game incorporated many interactive elements, including virtual reality and simulation. Participants mimicked running actions to guide an avatar through the streets of the city. Each participant was able to try on a pair of new Pumas and participated in the game while testing the running condition of the shoes. Contestants then ran in place to simulate the experience of running in a brand new pair of Puma sneakers. Puma was able to collect valuable data from the contestants as they answered a brief set of questions about themselves after completing the game.
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