This was an original interactive mobile application to educate bartenders how to properly pour the new Bacardi Oakheart rum. The application provided information regarding the spices, notes and flavors found in the rum, and offered insight as to what differentiates Bacardi Oakheart from its competition. After the informative screens, the user was prompted to blind taste Bacardi Oakheart and another rum. After tasting both spirits, the application asked the user to indicate which rum they preferred. After the consumer decided which rum they enjoyed the most, additional information was provided regarding what gives Bacardi Oakheart its full flavored, robust taste.
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