In order to promote Chevrolet’s newest vehicle, the Chevy Sonic, the Livin’ Interactive team produced the world’s largest interactive architectural light mapping claw game which was projected onto a building in Hollywood, California. This game incorporated an over sized joystick and hyper-realistic animation, and allowed Chevrolet to take interactive advertising to the next level. The game was a giant-sized version of the old-school arcade claw game, and this was projected onto the side of a large building. Due to the large viewing area, it attracted the attention of nearly every pedestrian that passed by. Contestants were invited to play from street level through the use of the giant joystick and a pedal, allowing them to try their luck at picking up a virtual Chevy Sonic. If a participant was able to successfully lift the car, they would be the lucky winner of a brand new 2012 Chevy Sonic. The game was such a success that it’s now recognized by Guinness World Records and also received widespread acclaim by users of social media.
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