Participants had to register on an ipad and posed for a picture; then entered the customized Tecate ring and punched an interactive punching bag. The bag measured the force of the participant’s punch and compared it with Manny Pacquiao’s punch strength. The interactive punching bag was used to promote the “Mayweather vs. Pacquiao” fight in Texas and Las Vegas. Participants also had the opportunity to share their favorite picture throughout different social media channels.
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